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UnConvention BelfastThursday, 3 November 2011 at 15:00 - Friday, 4 November 2011 at 17:00 (GMT)Belfast, United Kingdom |
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Event Details
UnConvention Belfast
music. media. minds. meeting.
Spring & Airbrake, Belfast
3rd-4th November 2011
UnConvention returns to Belfast this year, hosting a music & media 'un-conference'.
The ethos behind UnConvention is explained at www.unconventionhub.org but basically it's a chance to share ideas and foster collaboration.
Northern Ireland is a hot bed of creative energy and we want to showcase that to the wider world. We will also be inviting innovative speakers and guests from all across the UK and Ireland to take part. Schedule now confirmed......
Spring & Airbrake, Belfast
3rd-4th November 2011
UnConvention returns to Belfast this year, hosting a music & media 'un-conference'.
The ethos behind UnConvention is explained at www.unconventionhub.org but basically it's a chance to share ideas and foster collaboration.
Northern Ireland is a hot bed of creative energy and we want to showcase that to the wider world. We will also be inviting innovative speakers and guests from all across the UK and Ireland to take part. Schedule now confirmed......
Thursday 3rd November
3-5pm 'Structured' Networking
An informal and easy way to meet all the featured speakers. Bring your ideas, demos, questions, and get ready to chat.
**INCLUDING BYOD (bring your own demo) - play your tunes to assembled music fans & industry professionals for instant, honest feedback **
5-7pm Networking Drinks sponsored by Digital Derry
Does what it says on the tin.
Friday 4th November
Main Room
10.30 - 11.30 Success Through Failure
Every good entrepreneur got to where they are today by making mistakes and learning from them. We hope to have an open and frank discussion about the fear of failure and the biggest mistakes people have made (and how they recovered). Featuring:
Marty Neil, AIRPoS
Brett LeBoff, Monumental Music Group
Main Room
10.30 - 11.30 Success Through Failure
Every good entrepreneur got to where they are today by making mistakes and learning from them. We hope to have an open and frank discussion about the fear of failure and the biggest mistakes people have made (and how they recovered). Featuring:
Marty Neil, AIRPoS
Brett LeBoff, Monumental Music Group
Rich Dale, Planzai
Steven Houston
11.45 - 12.45 Introducing the end of Independent Music on Radio?
Independent music has always struggled to make an impact on mainstream radio stations. In light of the current BBC cuts we discuss what this means for the future of independent music and what are the alternatives. Featuring:
Shaun ‘Stuckee’ Willoughby, The Play Centre
Stephen McAuley, BBC Radio Foyle
Ciaran Ryan, RTE 2XM
Ollie Clueit, Anorak London
1.45 - 2.45 The Dick Whittington story - Are London’s streets really paved with Gold?
Every band dreams about someday moving to London and making it as a superstar. But is this always the smart thing to do? And can you sustain a real and worthwhile career without basing yourself in the capital city? Featuring:
Matt McBrier, Bicep
Adrian Cooke, CME / Norwich Sound & Vision
Paul Phoenix, Yogen Publishing
Brett LeBoff, Monumental Music Group
3.00 - 4.00 If It Ain’t Broke, Break It
Independent record labels are growing in strength and popularity because they have the freedom and savvy to make their own rules, ignoring the old school models. We discuss the highs and lows of what it’s really like to work in the independent sector. Featuring:
Mark Orr, Lab Records
Ciaran Ryan, Out On A Limb
Rich Huxley, Hope & Social
Jeff Thompson, Fat Northerner
4.15 - 5.15 Your Band, The Brand
Artists are now looking for alternative revenue streams as traditional record sales decline. We discuss some of the interesting ways bands and brands are aligning to create new markets for both. Featuring:
Rosarie O’Sullivan, BrandAmp
Lyndon Stephens, ChampionSound Music
Dick Miller, Rightsman
Room 2 - Workshops and Case Studies
11.00 - 12.00 Become your own label
Ally Gray (EmuBands) leads a workshop on how to sell your music yourself, retaining all rights and becoming your own record label
12.00 - 1.00 Under The Hood of a Digital Marketing Campaign
David Riley (Good Lizard Media) talks about what's involved in the planning of a digital marketing strategy, covering how and why they do what they do for clients like Prodigy, Roots Manuva and Tinie Tempah.
2.00 - 3.00 In Conversation with.....Keith Harris
Keith’s career in the music industry spans nearly 40 years, and he has worked with some of the world’s top selling artists including Diana Ross, Marvin Gaye and Stevie Wonder. He talks through how the industry has changed, and what he’s learned.
3.00 - 4.00 The Music Tech Brainstorm sponsored by Digital Derry
From apps to e-commerce, online training to music video production, there's a strong link between music and technology. In this collaborative session we'll take a look at some of the most exciting new music tech businesses and brainstorm even more that you can start right now. And we'll even take a peek at some of the funding opportunities available to do just that.
4.00 - 5.00 Meet The Irish
With Belfast and Dublin only 2hrs apart, why is the divide so great? Featuring Steve Reddy (First Music Contact), Niall Byrne (Nialler9 / State Magazine) & Louise Coghlan (Ceol PR)

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When & Where
21 Ormeau Avenue
BT2 8HD Belfast
United Kingdom
Thursday, 3 November 2011 at 15:00 - Friday, 4 November 2011 at 17:00 (GMT)
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